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Inside Youth Basketball

In collaboration with Luka Dončić and his foundation, this 5 month study across two continents offers an unfiltered look at how youth basketball in the US and Balkans has the power to change kids' lives -- and where it's falling the short. We went inside basketball camps, spoke to hundreds of players, coaches, parents, and experts, and heard the experience of thousands of families. The study culminates in Luka's new Total Hoops Approach, a blueprint to flip the script on how kids experience the game.

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The Hidden Lives of Workplace-Insured Americans

We studied how Americans with employer-sponsored health insurance are delaying their healthcare because they cannot afford it — and how these delays are coming at a devastating cost to their home and work lives. This research was commissioned by Paytient.

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The Invisible Weight

This research report and podcast is the result of a 9 month study into the hidden, uncensored emotional experience of pregnancy. The story is told through the voices of pregnant Americans and experts on the frontlines of care. This research was commissioned by Twill.

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The Secret Financial Lives of Americans

What are Americans hiding from their friends about their financial lives? What are their real needs? How would the industry be different if it knew those answers?

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America's Secret Playlists

We studied tens of thousands of Americans’ Spotify playlists and found people are using music playlists in surprising ways. Our findings reveal a truth about people’s emotional lives that companies are deeply out of step with. The rules of business are about to change to resemble a culture shaped by music.

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Saving Americans from the News

This report is the result of a year-long effort to study America’s broken relationship with the news and how to fix it. We’re proposing a solution: “The Fair Play Test”—a simple test that would help inoculate Americans against narrative warfare and encourage critical thinking and discussion. We hope it serves as a set of shared standards to hold old media, new media, friends on Facebook, our favorite podcast hosts, and ourselves more accountable in how we exchange ideas.

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Intimacy in America: The Secret Story of How Americans Chase Intimacy

This extremely emotional study shows how many Americans are starving for deeper connections with others, the unexpected behaviors Americans are hiding because of it, and the recipe some Americans are using to successfully find intimacy. This report has a trigger warning for a reason.

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