“They’re like a fucked-up McKinsey.” — Danielle Travers,
Independent Consultant, formerly Droga5 & 72andSunny

“I rarely read research. I read this.”
— Scott Galloway, L2 Gartner, author of The Four

“‘Secret Financial Lives’ is the single best piece of research I’ve ever come across in the financial sector—or any sector, for that matter.” — Lee Smallwood, COO North America, Citi

"More like detectives than researchers."
— Tom Goodwin, author of Digital Darwinism

“They're baking with mothers to understand why they bake, and interviewing people in a prison unchaperoned." — ABC News